Janet has worked up close and personal with many beauty brands and founders over the years developing and launching innovative products. She has witnessed so many talented people dipping their toes into the industry, with great ideas to build a brand, but not knowing where to start or how to go about this. She is the founder of Bespoke Advantage, a brand management company specialising in building brands in the beauty, spa, and wellness sector from ‘concept to shelf’. All too familiar with the challenges faced by brands in bringing products to market, this was founded on her desire to help brands make a positive and meaningful impact on people’s beauty and wellbeing. Over the past twenty years she has worked with companies from M&S to Harvey Nichols, Boots and Body Shop, developing and launching products and brands into retail and travel retail as well as with many start-ups finding their way in the industry. In addition to her capacity as Founder and Managing Director of Bespoke Advantage, Janet acts as a Trusted Partner to investors, MD’s, CEO’s, companies across the industry, providing her expertise at board level. She speaks at industry events, writes on behalf of publications on the topics of beauty and wellness, and guest lectures at universities. Interested in contacting Janet regarding a consultancy project, a speaking event or coaching? email: janet@janetmilnerwalker.com