A leader in travel and lifestyle marketing for over 30 years, KWE Partners has developed innovative marketing, public relations and social media campaigns for a "who's who" of luxury brands: from global hotel brands, boutique hotels, spas and resort developments, to destinations, cruise lines and travel technologies. We approach PR as a branding tool, with sales-oriented thinking and ROI. Our relationships secure clients top-tier media placements and our award-winning social marketing campaigns leverage influencer and consumer engagement to exponentially increase clients’ visibility and online reach. Our innovative uses of social media won Travel + Leisure’s 2012 SMITTY (Social Media in Travel + Tourism) Award and HOTELS magazine 2012 Social Hotel (SoHo) Award. Moreover, our President & Chief Strategist, Karen Weiner Escalera was named one of the "Top 25 Most Extraordinary Minds" in hotel sales and marketing by HSMAI (Hospitality Sales & Marketing Association International). As thought leaders in the travel industry, we go to great lengths to identify emerging trends so clients can benefit from changes in the marketplace. We deliver the latest travel industry analysis and forecasts through our internationally syndicated Luxury Travel & Lifestyle Trends newsletter and blog.