Gutins intelligence is a guide to help Food, Health, Nutrition and Wellness brands to learn about consumer preferences, behavior and changing needs using consumer's digital impressions. It allows the brands to look at consumer thoughts from an analytics lens and decipher patterns. These could be related to flavor, habits, taste, health, desires, curiosity, fear, needs and brand preference. It leads to deeper understanding of consumption and demand. Brands will see ideas for new product. Better consumer profile of individual states helps brand to optimize their marketing and distribution strategy. Brands will know other brands which have been able to create a recall factors with consumers. A recurring high interest query not served well by brands, is a lost opportunity. The intelligence helps you anchor your attention to where the signal is coming.