The seli GmbH Automatisierungstechnik in Neuenkirchen, Germany, is with its 30 employees one of the largest system houses in germany. The company was found in 1990 and is a well known producer of measuring technology. Behind the trademark seli there are two development potentials. First the know-how as a manufacturer and second the flexibility as an distributor of products and system components from other companies in the industry. The seli GmbH is mainly a partner of the food & beverage industry. Because of important issues such as standardization, inventory optimization, e-procurement including e-catalog, technical support and training the seli GmbH delivers to some of the biggest companies in the food & beverage industry. In the last years the seli GmbH has built up an distribution network with partners worldwide. seli ....... innovative automation