We are a small and perfectly formed interdisciplinary team of experts in how humans and technology can work together – for the benefit of consumers and business. Founded in 2002 as a spin off from Psychology at Goldsmiths, University of London, we are now in our 15th successful year of business. i2 media has successfully completed more than 200 commissions, focused on both sides of (and across) the digital divide: from late adopters, to people with very specific access and usability needs, to the earliest adopters of the latest technology and service innovations. We bridge the applied academic and commercial worlds, to deliver... + the independence, rigour, ethics and depth of an academic approach, and + the simple, practical, actionable outputs needed by the commercial world ... the best of both worlds!