DNA is a leading Architectural practice headed by Architect Dany Daoud, with a unique artistic flair, which materialized as a culmination of different experiences in the fields of design, urban planning construction and project management, locally and internationally. DNA, since its establishment, had always under its wings, several projects running simultaneously ranging from small to very large scale. It continuously endeavors to explore, probe and widen its Clients’ demands and perceptions of any assignment. DNA is a multi-discipline firm; it embodies architects, urban planners, landscape architects, interior designers, model makers and image producers and likes to be recognized as a “boutique’ architectural and planning firm. Among the projects that DNA designed and followed up through completion and turn-key are shopping malls, commercial centers, movie theatres, office buildings, up-scale villas and residential buildings ranging from medium to high-rise ... DNA’s goal is always to develop, transform and embellish, in an innovative and novel manner, the urban areas in which they are located into major landmarks.