The Insurance Association of Cyprus (IAC) is the accredited and representative body of the Cypriot insurance industry. In line with its status as the authorised representative of Cypriot insurance companies it strives to promote the industry’s collective positions and recommendations vis-à-vis the executive and legislative branches of government. The IAC takes a leading role in influencing government insurance policies so that they serve best the real needs of the industry and the economy. The promotion of best practices in the industry’s dealings with the public at large is also high on the IAC agenda. An implicit aspect of the association’s strategy relates to the insurance industry’s upgrading and the market’s further development.