Vision: To create a culture of fit, healthy and conscious individuals being the change they wish to see in the world. Mission: Through a plant-based diet, we aim to provide the framework and tools to educate, coach and train individuals to achieve sustainable fat loss, peak health and performance, all while supporting an ecological planet. Our values: Wholism over reductionism – Achieving optimum health and physical performance through whole foods plant-based nourishment Authenticity – An insatiable drive to be the best version of one's unique self Conscious consumption – Local, sustainable, ethical and ecological wherever possible Collaboration rather than competition – Collectivism while maintaining a perspective of individualism