Horizon is a leading, direct-to-consumer financial marketplace providing consumers competitive loan offers, presented online in real-time. Through Horizon’s innovative lending platform, consumers can apply for a variety of loans and receive up to four offers from nationally recognized lenders. Horizon’s web-hosted offering provides a wide range of products and services that vastly simplify the search process for information and financing alternatives. Benefits for Lenders Horizon excels at providing increased efficiencies to participating lenders through the Company’s patented Preferred Placement® technology and processes. Through participation in the Company’s preferred program, Horizon is able to deliver value-added benefits to its lenders in the form of highly qualified customers resulting in increased approval and funded loan rates. Benefits for Lead Buyers & Sellers Horizon provides an incremental channel for both lead buyers and sellers, acting as the central routing engine for quality leads flowing through the system. Benefits for Advertisers Horizon offers advertisers a unique opportunity to reach a highly targeted group of individuals. By advertising through Horizon’s online marketplace, advertisers are able to ensure that their targeted audience is reached, resulting in a high-degree of interest and above average click through rates and conversion.