Pioneered by IdentiGEN, DNA TraceBack®️ is the most advanced food traceability platform in the world, bringing valuable trust by accurately tracing food from fork to source. Only DNA TraceBack®️, using nature's own barcode (DNA), can precisely cut through complex supply chains and trace beef, pork, poultry, seafood and processed protein with 100% accuracy. Trace it. Trust it. Taste it. IdentiGEN is now a proud member of the MSD Animal Health Group, with offices worldwide, supported by IdentiGEN owned laboratories in Ireland, the UK, Switzerland and North America.