Vine Apparel to me is about making it easy. Effortless. Taking the thinking out of getting dressed. We are reliable, in that you will always have something to wear, and that something will look good every single time you put it on. You know how something can look good one day but the next day you have no idea how on earth you wore it the day before? That doesn’t happen with our stuff. We want choosing what to wear to be one less thing you need to think about. You can rely on it. You don’t need to be skinny. Or tall. You can be you, and you can look beautiful, and you can feel beautiful, regardless of what’s going on in your world. And we are affordable. Always. You can treat yourself and still pay your bills. Buy your kids (and yourself of course) an ice cream at the beach. You can still do life.