We have the unique ability to identify ideas that are pushing the boundaries in digital health and beauty, plus the experience to know what it takes for these ideas to grow and thrive. In the world of developing new brands, the road to get there is often formulaic; identify, accelerate and scale - which is why we want to shake up the model. From our intellectual curiosity to our unique infrastructure approach, we provide the right kindling coupled with new ways to identify and solve issues. We create challenger brands in partnership with large CPG companies that translate consumer insights into winning propositions.