JNBY is a leading designer brand based in China. We design, promote and sell contemporary apparel, footwear and accessories. Our broad range of product offering and brand portfolio create a lifestyle ecosystem that enables us to address our customers’ needs at different stages of their lives, which in turn allow us to build a large and loyal customer base. JNBY.US (JNBY USA) is operated by Sightclassic LLC, which is a fully authorized general distributor responsible for all JNBY brand sales and operation in USA. JNBY USA currently comprises three brands - JNBY, Croquis, less, each targeting a distinct customer segment and having a uniquely defined design identity based on a universal brand philosophy - “Just Naturally Be Yourself”.