Innovation rests upon Information & Insight Insightful Analysis Targeted to Marketing Action At CraginCube, we confess to being impatient: we want our study to enable Management to act, not merely discuss. There are a few keys to activating a study for true decision-making: (1) objectives that imply the decisions to be made (2) meaurements that inform analyses that, in turn, fulfill objectives (3) analyses that offer insights into relationships, not simply a statement of percentages along the lines of "Survey Says!" As examples, learn more about our IValuEdge and LionCut analyses. At CraginCube, the "i" for "Innovation" rests upon Information & Insight.