CONCEPT 212 is an innovation consulting firm based in Maastricht (NL). We partner with companies to develop sustainable Innovation Strategies, design New Products or implement Service Offers that drive profitable growth. CONCEPT 212 creates, builds and can represent a convincing business case based on (Lean) Start Up principles. We align to our clients’ interest and very well understand the risk that innovation carries. We are passionate about projects in which we participate and obsessed with fruitful outcomes! We intend to be partner in our clients’ project and act as mirror or spokesperson whichever the situation demands. Whether you want to develop a brand-new innovation strategy, generate new revenue streams or accelerate time-to-market for new business, CONCEPT 212 is your preferred partner!