The Campaign for Fair Finance™ is a non profit Community Interest Company (CIC) which actively engages, informs and influences all stakeholders in the finance industry to improve how customers are treated and ultimately increasing fairness and transparency throughout the industry. The Campaign does this by engaging with the commentators, reviewing regulation changes and through leadership. We do it by saying what the industry should be aiming to do, how it could do it and what the likely outcome of doing or not doing it is. We realise that we cannot do this alone. We aim to conduct the Campaign as a live collaborative inquiry, launching consultations, researching issues and delivering surveys and reports. We’re making films with a wide stakeholder group to explore and promote viable pilot schemes, and raise the profile of all voices in the debate to a level playing field. The goal here is not simply to gather consultative advice, but to run a Campaign that actively, practically and publicly addresses the salient issues in the industry and promotes good practice through regular engagements with the media. Whilst our roots took hold in the depths of the aftershock of the 2008 Financial Crisis and Credit Crunch, and our greatest attentions and achievements came in the area of subprime finance (now more than 50% of the British public), we push for fairness and transparency at absolutely every level of society. We see the future of fair finance in customers having the best selection of personalised options for their needs, in professional comparison and fair dealing. The Campaign is also particularly interested in bringing clarity, fairness and transparency to the rapidly emerging ecosystems of alternative finance, blockchain and digital currency.