The Iowa State University Book Store is a vital part of our diverse academic community. UBS is a unique department, in that we have the opportunity and responsibility to serve every student, faculty and staff member at ISU. Our services are essential to every college of the University through support of projects, activities and programs. UBS is a window into the University, greeting visitors with sincerity, and reflecting the image and true mission of ISU. Our business is people, and we strive every day to meet the far reaching needs of our academic community. Our Mission Serving ISU faculty, staff, students and the Ames community is what we are all about! Find out more. Our History The Iowa State University Book Store is YOUR store. Owned and operated by Iowa State University, the University Book Store has been serving the faculty, staff, students, and community for over 100 years. The University Book Store began in the 1800's in a small room in Beardshear Hall. In 1892, the Hub was completed to satisfy the need for a new bookstore, Post Office, and waiting room for the Dinkey, the Ames-to-campus steam motor line. The Book Store continued its counter service operation for 66 years. In 1958, it was moved to the Memorial Union to expand the facilities, become self serve, and add new services. To satisfy the campus' growing needs, the Book Store quickly doubled its space in the Memorial Union.