Most people have had a pleasant experience with wine - over a nice dinner, at an event or simply with friends or family at home. Not many can recall the pleasure of shopping for wine. We thought that needed to change. Usually, it takes quite a bit of knowledge and experience to wade through the choices – and one is always fearful of making the wrong one. We wanted to eliminate that fear and extend the favorable experience on the retail side. We have built our brand value on providing a positive experience for our customers above all else. Winestore is the result of that concept – a contemporary solution to the wine purchasing experience. All the aesthetic decisions for the identity were derived in order to distinguish Winestore from other wine shops by being innovative as well as approachable. Winestore is about celebrating the individuality of each brand of wine it sells, as well as the experience.