THE TRUHAIR STORY Created by hair expert Chelsea Scott, the current TRUHAIR brand was launched in January 2012 on HSN with a record-breaking $1 million in sales—in just one show—selling out its entire product line and launching a major beauty industry success story. TRUHAIR’s mission is to fill a void in the beauty market for easy-to-use hair care products—with a specific focus on color—that let women extend time between salon visits, deal with their hair challenges and take their look to a whole new level along the way. TRUHAIR’s groundbreaking formulas combine skin-care quality ingredients from natural extracts with advanced technologies to deliver truly unique, pro-quality results at home. All without breaking the bank. TRUHAIR is one of the best-selling hair care lines on HSN and other beauty channels around the world, with a full collection of products that cover unwanted roots or grays and add sexy volume, texture and shine.