Breed Reply, Reply's active operational investor, funds and supports the development of early stage companies developing Internet of Things (IoT) solutions in Europe and the USA. Based in London, with operational offices in Italy and Germany, Breed Reply supports entrepreneurs and young talent by quickly bringing new ideas to the market. This is done via three fundamental services: funding at "seed" and "early stage" level; considerable support with significant know-how transfer of business, managerial and technological expertise; and, thanks to Reply's ecosystem, medium-term involvement to establish start-ups in their market. We do this in significant vertical markets: Health Fitness & Wellness Smart Building & Cities Security Industrial IoT Big Data Platforms Drones