The EMCup is the annual competition amongst the best European Hotel Management Schools. The competition, an initiative of HotelloTOP and co-creators Mise en Place & HRC International, was founded in 2009. We are proud to introduce the EMCup. During the past 10 years, this prestigious competition amongst the best Hotel Management Schools in Europe has evolved into a well-established event. Participating students not only represent their school while working on academic assignments, the main focus is on making a difference with their vision and ideas. The EMCup challenges them to think out of the box about a real life topic and is the perfect possibility to meet, share visions, and build relationships with industry professionals. Ask well respected hotel management school alumni how they have been able to accomplish their success, and the majority will include ‘network’ in their answer. Therefore, an important focus of the competition is creating networking moments, not only for students, but also for deans, coaches, and hospitality professionals. That is why the true value of the EMCup lies not in the competition itself, but around it. Each year, a large variety of companies join the EMCup Business Jury to experience the motivation and innovation of the participating students first-hand. And each year, their enthusiasm grows! Because by sharing ideas, and by feeding them with ideas and input of others, valuable business ideas are born. “Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.”