With Travel & Tourism being the hardest hit of all the verticals affected by the global pandemic, Travel Lab is forging a thriving future for the industry. This is the reinvention of travel and the discovery of extraordinary experiences and connection in the new world. Travel Lab is championing the creation of an industry owned consortia that will drive collaboration on solving problems that the New Zealand Travel Industry faces. Backed by one of NZ's leading tech Innovators, Travel Lab has developed a decentralised digital Marketplace for Aotearoa’s travel inventory covering transportation, accommodation, tours, experiences, cruises and ancillary services. In conjunction with the Travel Industry consortia's development, Travel Lab, in its own right, is about to launch front end Traveller experiences utilising digital wallets and identity passports combined with integration tools to facilitate smarter access to supplier product for innovative travel distributors.