Auctionair operates a 'sealed-bid' ecommerce system on its own site and as WLP for The Times, The Financial Times & other partners. This industry-disrupting model alters the relationship between suppliers and consumers for the benefit of both. Consumers pay an entry fee and can then name their own price in an entertaining environment without being bound to their offered price. Suppliers can dispose of excess inventory discretely. The comfortable relationship in the Auctionair marketplace builds gradually into one of long-term trust that allows buyers to return again and again for ever-larger purchases. The top 400 customers have now spent more than £2m with the Auctionair. The company has a user base of 70,000 with whom it has completed over 600,000 commercial transactions. Suppliers include, Taj Hotels & Resorts, Orient Express, Sony, Dunhill, Sofitel, Swissotel, Ducati, Apple, Nikon and more.