EUROPE'S FIRST STARTUP PRIZE FOR THE CIRCULAR ECONOMY Our mission is to turn the linear into a circular economy and transform the waste and recycling industry as we know it today. This annual European prize was created in 2014 by Landbell Group, the leading supplier of global environmental services, along with Germany’s crowdfunding pioneer, Seedmatch. Over time, more partners have joined – Bethnal Green Ventures, a UK accelerator programme for startups using tech for good, and R2Pi, an EU Horizon 2020 project on circular economy business models. Together, we nurture and promote promising business ideas that use new services, products and technologies to turn waste into a resource.