CA MALL is a social E-Commerce platform in AFRICA that has pioneered a unique, membership-based model to leverage the power of social interactions ;we address the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery, using both Fiat and Digital currency as a mode of payment. On the app, users can explore, discover, and purchase a wide range of products that satisfies the various daily needs of our consumers and their households. Our success has come primarily from our commitment to building a uniquely social e-commerce platform. CA MALL shopping experience is driven by its users' social connections and the community. Our app is able to engage with popular social network platforms such as Whatsapp, Instagram, and Twitter, LinkedIn P.Pinterest, Facebook which allows users to share their favorite products via these channels with friends. We also provide a complete suite of solutions and services that allow our suppliers to benefit from our scale of operations and highly efficient marketing capabilities. These solutions and services not only help mainstream brands to expand their businesses within AFRICA but also support emerging brands, private labels, and high-quality manufacturers in building recognition and awareness. Users access the platform mostly through invitation and recommendations by existing members in their social networks. Members enjoy more attractive prices than non-members when shopping on the app, and receive incentives to promote and initiate transactions and enroll new members via their social networks. CA MALL members are influential opinion leaders within their social networks and even more receive benefits via our social experience. All of these factors contribute to the unique social nature of the CA MALL e-commerce platform.