DressYouCan is a women high fashion clothing and accessories rental service that relies both a on an online platform and on a showroom located in Milan historic center. The company strength is to combine the reach of sharing economy with the convenience of pay-per-use models and deliver a unique fashion experience to modern women who privilege pragmatism over possession. Sales figures increased by 400% year-on-year and profitability will be reached in 2018. In March 2017 DressYouCan proudly joined Milan Fashion Technology Accelerator.