Accurat is a location intelligence startup, active in the areas of big data, geo, advertising, retail and consumer behaviour. We help improve brand & store performance using real-world consumer insight Our location intelligence suite provides daily actionable brand, consumer & market insights with unprecedented accuracy to help you see the bigger picture. We work for Delhaize, Lidl, Aldi, Brico, Aveve, X2O, Telenet, Proximus, Clear Channel, Lijncom, Brightfish amongst others. We believe good decision making is based on solid and complete data. Whereas most brands today can already rely on solid customer data, it is hardly ever complete: brands have a hard time understanding on what their customers are doing beyond their brand, let alone beyond their category. In comes real-world shopper understanding. Current practices to support decision making have multiple shortcomings. Accurat's real-world behaviour understanding solution deals with each of them: instead of declared responses, we rely on actual behaviour; insights are not based on a sample of 1.000 respondents but based on 330.000+ users for Belgium and 500.000+ in The Netherlands (and growing); allowing a deep dive on specific audiences, regions or even local situations; from a static picture, we provide insights on a realtime basis.