When one objectively views any start up or new project, a pattern immediately emerges. Components like: communications, operations, security, authentication, user management and similar process are always a requirement and often afterthoughts. In fact, these non-value add activities compromise up to 80% of the effort to launch. We have placed most if not all of the Business logic on the server rather than in the App. This allows for changes in business logic or messages to be facilitated with out necessarily having to go through an entire application development, regression and approval process. This is true whether the application of the technology is mobile, desktop or M2M. We can leverage the power of the device where is it best served. Things like location, display, communication and UI are the domains of the device while rules and calls to action are the domains of the backend. We have taken an approach that the system should be sown together using theconcept of consumer and client for context. This allows us to always know who a consumer is and more importantly, customize flows, and add or remove services at a client level with out necessarily going through a release and application approval process. We generate the content of the mobile app using context. This means that we can configure a specific presentation for each client. This includes: in-app products, links, Icons, phone numbers, call flows and the like. This can all be done in real time and via our " configurator " rather than through a development, build and release process. This improve quality, save time and money for all concerned. We have built a tool that allows us to seamlessly integrate via redirection with third parties that have a mobile web presence and a method for authentication. This tool can redirect consumers to any location exchange vital information as required and provide valuable 3rd party applications that have a direct integration to our platform.