Established in 2004, Guangzhou Shangpin Home Collection Co., Ltd. is a well-known brand in China's whole-house customization industry. Its total sales exceed 800 million US dollars, with an average annual growth rate of 45% for 13 consecutive years. Shangpin is mainly engaged in customized production and sales of whole-house panel furniture, and home accessory products, and to provide design software and information technology for the overall solution design, research and development and technical services to the home industry enterprises. Driven by the information technology, cloud computing and big data application of YFang software, relying on the O2O Internet marketing service platform at homekoo.com and the flexible production technology of large scale customization production by Foshan Wision Factory, the company has realized the personalized design and large scale production of "C2B + O2O" business mode. It was successfully listed on the Shenzhen Stock Exchange in March 2017; the brand value exceeded 20 billion. "Furniture of the whole-house, design services, cloud design, the integration between O2O stores and networks and large scale production based on customization" are the five core models of Shangpin.