We believe that the world is changing in every aspect, and the major challenge is to bridge the digital divide. The Advertising business is coming to a major milestone; every aspect of advertising is going to evolve, from broadcasting to narrowcasting, from Static to Dynamic and from analog to digital. Information technology and communication is leading the change. THE CORE through its experience in mastering both Information Technology and Advertising is one of the leaders of the Advertising change in MENA region (Middle East North Africa) and expanding to worldwide market.