MAGNETIQ is creating digital memberships for brands and their biggest fans to seamlessly engage with each other. Our platform provides brands of all sizes the tools, insights, and support to facilitate deeper relationships through one consumer interface. We leverage NFTs as powerful back-end technology, woven into a traditional online experience (our “Web3 Mullet”) – a critical design choice in catalyzing widespread adoption. As a result, people don’t even need to know that they are interacting with an NFT (though digital natives are welcome to choose their own adventure), as the platform is simple enough to use by both brands and consumers that they will find themselves comfortable in a new space before they know it.