Nobre is the dominant market leader in deli meats in Portugal and has occupied the Number 1 position for the last 50 years. This enviable position was achieved through an extensive product portfolio, from the traditional charcuterie, to grocery and to ready meals. The brand has consistently innovated and proactively driven market changes, anticipating and satisfying consumers’ needs and wants. Since 1993, Nobre has received 18 awards in Portugal as one of the brands that innovates most and contributes to the high performance level of the retail business.