Zambia Tourism Agency is the tourism marketing organisation for Zambia. The agency is located in Lusaka, Zambia and responsible for marketing Zambia's tourist sites which comprise diverse wildlife, adventure opportunities, ecotourism, conferences and other events, scenic landscapes, cultural and natural heritage. Our Pride The Victoria Falls, one of the Seven Natural Wonders of the World and it is a World Heritage Site. Our Biggest Asset The peaceful Zambian people, ever friendly and welcoming.