We are in a time where latest manufacturing and packaging technology is available to all. So this allows several manufacturers to flush the market with counterfeit products. Although counterfeit goods is not a new term it has been prevailing since a very long time and as a result anti - counterfeit solutions such as Trademarks, holograms, complex logos came into existence. But with editing and other creative tools available today it is very easy to copy such trademarks and holograms. So we need a better solution, something that is reliable. Eicash provides Qr codes to manufacturer, consumer scans the code gets the proof of authenticity and cashbacks. Meanwhile we get to know consumer metrics/data/analytics. Eicash facilitates several other consumer and manufacturer oriented features as well. Hence we are providing a complete state of the art adaptive anti-counterfeit solution with several other marketing tools and options.