Before it became a consultancy group, OJO, LLC was imagined after hurricane Maria hit the island of Puerto Rico. It was a creative solution to diversifying the farming industry in order to have alternative income should hurricanes paralyze the island’s farming industry again. OJO, LLC brings 3 verticals together into one; agriculture, tourism and entertainment with a farm that works as a backdrop for a reality show. This idea can be adopted by other farmers to create their own 3 tiers that backup their business more efficiently and sustainably. The attempt was unsuccessful in its objective but successful in self-discovery.