Content design, content strategy and training Content design Translating complex ideas into clear, useful content. Using research, and data to understand what people need from a website or service, and designing content to meet those needs. Content strategy Creating a content strategy, based on evidence about customers and the organisation's aims. Developing editorial standards and tone-of-voice guidelines. Helping people in the organisation put the strategy into practice. Team leadership Recruiting and managing content designers for large programmes and individual projects. Coaching individuals and supporting communities of practice. Training Leading public training courses for both novice and more experienced content designers. Devising bespoke workshops for individual clients.