In 2010, the distribution and Brand building company Silverbogen AG was founded, whose portfolio today includes numerous brands, including high-calibre brands such as Gin Mare, Centenario and De Kuyper. While the Swiss spirits market largely takes place offline and is characterised by tradition, the company relied on digititalization and launched in 2014 the online platform DRINKS.CH a new distribution channel that was unique in the market at the time. Today DRINKS.CH distributes over 5'000 different articles and grew to the largest online shop for alcoholic beverages in Switzerland and supplies private individuals as well as numerous HoReCa accounts and specialist dealer. At the beginning of 2019 Silverbogen launched with DRINKS.DE the counterpart for Germany.