PODCAST LINK: http://www.pggrowth.com/podcasts/ Look for us on iTunes and Google Play: PGgrowth Planned Giving Podcast At PGgrowth, we are passionate about Planned Giving. Our unmatched group of Planned Giving experts are leaders in Planned Giving in Canada. We have years of direct experience in the strategy and tactics of engaging donors and helping them create a legacy gift for the charities they care about. Planned Giving is about reaching out to and connecting with those donors that are closest to your organization to inspire them to include a gift in their estate plans to support your work. To achieve this, an ongoing process of prospect identification, thoughtful cultivation and donor solicitation must be established. But how can you do this in a cost effective and well-managed way? PG Growth can make this happen for your organization. Mentorship, strategy, knowledge transfer, marketing activation Our proven integrated donor cultivation and planned gift solicitation direct response service does the work for you. We identify, cultivate and ask your best prospects on an annual basis. Our ‘Cycle of Cultivation’ provides a focused lead in to a customized direct mail ‘ask’. The process takes place over a yearly period. It can be repeated every year with different prospects being asked at the end of the cycle. The Planned Giving Cycle of Cultivation ~ Identify, Educate, Cultivate…Ask