This is all about the customer. On the Real Heroes Podcast, we interview regular customers (the real heroes) to get their perspective on marketing and shopping online. On Segments and Strategies, we sit down with ecommerce owners and operators (the sidekicks) to get their view of customers and what they have found works in reaching them. And everything magically comes together in the newsletter every Tuesday. So scroll back up top to "sign up" so you don't miss the golden nuggets of customer insight.