Independent creative office that provides simplified design solutions to forward-thinking brands, helping them to create cultural value, engage with their audience and achieve their business goals. We observe, listen and understand, to organize and simplify information transformed into carefully crafted contemporary print, identity, screen, mobile & app design, in some cases along with pixel–perfect digital development, that tells a brand story. Our approach to every project is with simplicity, clarity and a deep understanding of our client’s business needs. Our craft is our passion deliver by effort, talent and commitment to quality. We believe the project contains the solution, discovered with the help of our creative method, encouraging our clients to understand and embrace the concept of simplicity, not only of its beauty but its functionality. Founded and managed by Creative Director Aaron R. Dominguez.