BRAND BALANCE is India Inc.’s First & Neutral Management Consultancy that specifically focuses on Brand Communications ‘ERPs’ – Efforts, Resources & Processes. It is specially designed for the C-suite-CCO ‘Collective’. BRAND BALANCE helps Brand Owners experience and optimize the tangible benefits of Public Relations & Corporate Communications Machinery through the right balance of ERPs – Efforts, Resources & Processes. BRAND BALANCE works on the principle that well-designed ERPs and their last-mile execution across the C-suite-CCO-External Agency assembly line is the key driver that will balance all future NEW NORMALS. It is only through balanced ERPs that Brand Owners will be able to optimize Brand Communication impact on Brand & Business Scores. BRAND BALANCE primarily focuses on Public Relations and the Corporate Communications corridors. This Industry can pose a major threat to its larger cousins if the ‘ERP’ matrices are re-imagined, re-designed, and fortified! BRAND BALANCE services include – CONSULTANCY, IMPLEMENTATION, MONITORING, TRAINING & TECH SOLUTIONS. Some of the key TANGIBLE benefits that Brand Balance creates for the ‘Collective’ are: 1. Scientifically demonstrates the outcome of PR & Corporate Communication initiatives on Business Health 2. Reduces Brand Communications Wastage (Industry Average is around 70-80%) 3. (Re) Positions Communications Machinery on the Revenue side and NOT the Cost side 4. Fortifies Client-PR Consultancy Relationship 5. Optimizes Brand Communication Budgets 6. Teams understand smarter ways of leveraging existing and new data sets for day to day work 7. Faster Turn-Around Times across Business as Usual & Business Not as Usual phases The future success of India Inc. rests on the hands of the C-suite-CCO ‘COLLECTIVE’!