The Pura Beverage Company (PBC) is a company based in Cape Town, South Africa, which manufactures, distributes, markets and sells “better for you” beverages. This better for you category ( Evolved Refreshment ) is based on global consumer, market research and trends and represents the evolution of beverages, which is rapidly changing consumer drinking habits across the globe. PURA Soda is a challenger brand pioneering this new category “Evolved Refreshment”- being better for you with none of the compromise of taste or refreshment. Our Core Belief: All people should be able to “live a little Pura” without compromise PBC has foundations cemented on good old fashioned values combined with entrepreneurial flair, dynamism and the belief that as we spend too many hours at work, we should have fun in all we do. Visit our website to find out more www.purabeverageco.com