focus on thinking and exploring data, ethics, digital footprints, digital identity, digital reputation, privacy and the business models. We are exploring where next for the Internet and Web, the associated business models, who controls your data and how value and wealth will be created. My Digital Footprint is about the digital data created from your interactions with electronic devices, such as mobile phones, the web, wearable computing, tablets, M2M PCs and TVs. This data has significant value when analysed and feed-back, to create services with colour, focus and relevancy for you as a user. The other value is brands who want to own your whole digital life experience. Digital footprint data is valuable and is the reason why the ownership of this data class is the Web’s next battleground.