The People is a next-gen marketing consultancy powered by a community of 150+ young creators. We help ambitious brands enter a new era of People-Powered Growth. // We believe in the power of The People. People. Not consumers. People. Not targets. People. Not users. Human beings filled with unique hopes and aspirations, coupled with doubts and challenges. ‘Millennials’ and ‘Gen Z’ are not marketing segments. Youth culture isn’t one thing, and it most definitely isn’t just the cool stuff. The People never make assumptions. We rely on the truth—what young people want to see in the real world. We, The People, create cultural movements. Not adverts. https://www.thepeople.work/