K.media is an independent media representative, operating in Milan since January 2000. It is considered as a benchmark for international media (off and on line) in the Italian market. K.media’s high profiled portfolio of media owners is very homogeneous and includes few and leading media owners: it privileges quality on quantity. Marketing and sales dynamism are part of the company’s DNA. Each media owner benefits of a tailor made sales strategy including objectives at short/medium/long term: analysis of competitors, market share, promotion and image are part of it and very often meet advertisers’ expectations.