Advanced Color Technologies conducts two main functions...Parent company of MeasureColor, the world wide leader in Press room color measurement software and hardware and Sales Representatives for Datacolor, the leading supplier of Industrial Color Measurement solutions for the textile, plastic, coatings and QA/QC color measurement needs. MeasureColor...Imagine one solution that brings color measurement all together. One networked platform capable of measuring any print process and providing a simple, easy to use interface that anyone can quickly understand. A modular, app-based environment where each segment of the print process can monitored and controlled. A product that allows your choice of measurement instrument from a number of industry leading manufacturers. Measure everything from spots, quality control strips, to full width colorbars, the choice is yours when you MeasureColor. Datacolor...Using state of the art tabletop and portable spectrophotometers, Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers, have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for 40 years.