This page is an effort to influence a healthier consumption to consumers. People inevitably consume to continue living. As the technology today is more advance, marketing and brand messages are now closer and completely put consumers in a captive. Brand values are transferred and it shape culture, worldview, living standard, and way of living of a lot of people. Through communicating the logic of a brand planner, and talks about the human truth, we wish to create a better consumer's awareness to have a healthier way of consumption.