No longer do artists need galleries to promote their work. Steve Wasterval, Co-Founder and Creative Director of Worstofall Design and #SELLOUT curator and artist has used his skills in branding and marketing to market and sell art. He uses the democratization of art sales to demonstrate how the old ways of the art world are just that: old. #SELLOUT demonstrates how shameless self-promotion is taking over: “Don’t Fight It.”