We help UVA student-athletes capitalize on their Name, Image, and Likeness (NIL) for lifetime success. Our Organizational Pillars: 1. Provides an inclusive marketplace for student-athletes to capitalize on their Name, Image, and Likeness (NIL), and allow prospective sponsors to engage in compliance with current and future University, NCAA, state and federal policies/legislation. 2. Utilizes NIL branding to better the University and Charlottesville communities through community/social activism. 3. Provides education, readiness, and networking in order to maximize student-athletes’ potential through NIL, professional readiness and long-term career placement.