iCouldBe was established in 2000, to combat a pressing crisis in the U.S. educational system: the need to reach economically disadvantaged students; to guide them to graduate from high school, to set educational and career goals, and to build personalized pathways to achieve their goals. iCouldBe uses technology to re-imagine the power of mentoring by bringing students and mentors together in a safe, evidence-based virtual e-mentoring community.